
The early years of your child’s life set the tone for the rest. Our mission focuses on guaranteeing that every parent and caregiver in our community has access to simple, actionable tools to support their child’s growth. The Read, Talk & Play Everyday initiative shares The Basics’ five key principles that are scientifically proven to help children thrive.
The Basics’ Key Principles
These five principles are grounded in research and aim to provide the knowledge and means to foster a loving, supportive, and enriching environment for your child.
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These five simple, everyday principles, can provide your child with the best possible start in life.
It’s the little moments of love, learning, and connection that add up to big results. Click the link below to sign-up for The Basics Insights!
Basics Insights sends short, helpful messages based on your child’s age. Delivered weekly by text, easy to read and packed with ideas.
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Maximize Love, Manage Stress
Hold Hands. Hug Often. Talk about feelings-even yours.

Talk, Sing, and Point
At the store, in the car, walking down the street-describe what you see!

Count, Group, and Compare
Count steps, sort fruit, talk about “big” and “small.”

Explore Through Movement and Play
Visit the park. Dance in the kitchen. Let your child lead.

Read and Discuss Stories
Check out books from the library, or tell stories from your childhood.
